quot;Security" competition into the embarrassment factor in consumer buying appliances

by Urban Mixer

quot;Security" competition into the embarrassment factor in consumer buying appliances

 

As the home appliance industry, low-profit era, more and more manufacturers of enterprise-scale injection of charge in the product safety,

Water Heater

Manufacturers are no exception. However, investigations by journalists: Despite the security manufacturers with unprecedented enthusiasm

Dealers

And consumer product safety concerns are very different.

Dealer:

Promotions

Will talk about safety

Water heater manufacturers to expand the market played the “security technology card”, the traditional security appliance dealers exerted pressure. By reporters on the weekend

Suning

,

States United States

, Medium and large stores in Beijing to visit some found

Sell

In addition to consumers in some of the basic functions, as will also talk about security topics.

Sanyi Temple in large and medium electrical shop, for electric water heater sales staff told reporters: Security issues have been as sales to consumers

Shopping guide

An important part of the product, but also as the performance of this work

Assessment

Indicators for evaluation. Security issues from the past avoided up to now talk at length about the security, journalists understand clearly.

In Suning

Association

Bridge store, Gome stores and Liuliqiao Lenovo Bridge shop, the reporter found a “very strange” things, when consumers ask different

Brand

Electric water heater when the sales will be the case should be put forward: “This product has been 3C certification, CCEE Great Wall of safety certification, CE certification or the United States

UL Certification

, Security is absolutely no problem. ”

Three face capital
appliance retailers in product safety issues dealing with the alarming attitude of the same reporter did not know that this is the assurance dealer to the consumer to eat, or Shopping guide attitude is a 180 degree change. But one thing’s certain that the safety performance of sales personnel in a relatively perfect knowledge.

Interview only downside is that: When a reporter to a variety of certified sales staff to further explore the details and focus on what aspects of each, their answers become flashing up.

Consumers: the first element of the purchase price

While manufacturers and dealers are voicing support for the security issues, the survey showed: consumers do not like this ”

Cold

. ”

After news of the different

Marketplace

Dozens of interviews with consumers that: only two elderly consumers more sensitive to security issues, and Yu Wucheng prices as consumers will decide whether to buy the first element, fashion, saving the other three adults became purchase motivation. This “253″ block mode will consumers do not attach importance to the phenomenon of product safety performance thoroughly.

According to statistics, consumer spending on demand electric water heater divided into three categories: 1, price-led. Personal or family economic conditions affecting consumer spending for each level and scope of, and determine the ability of individuals and families purchasing and consumption patterns. Second, fashion-led. Third, security oriented.

Classification clearly pointed out: the truth and seeking to buy cheap two motives exist, the majority of consumers chose the latter. In fact, manufacturers will be made according to customer demand

Corporate Strategy

Adjustment. “The pursuit of low prices (the consumer) pursuit of low-cost (manufacturers) quality discount” the

Cycle

Also have a breeding ground.

‘s Letters

Emphasis on product safety of the blame, but journalists survey found: such as the Great Wall of safety certification, CE certification, American UL certificate … … a wide range of certification, and there is no uniform standard. Safety certification, “flooding”, somewhat confused consumer audio-visual, leading many consumers can only passively accept the “security certificate” is a “qualified certificate” to happen.

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