Question by kurtiz_j: What are some good books/resources to learn direct response marketing?
I am a 3rd year business student and have realized that I need to learn more about marketing than just the average college degree will give me. How can I learn direct marketing without having to take slow, menial college courses on it?

Best answer:

Answer by Richard Z
Here are some great books for you,

Unlimited Selling Power by Donald Moine
Anything by Dan Kennedy
Anything by Jay Abraham
Four Hour Work Week by Tim Ferriss

Best of luck to you

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