Use This Website Marketing Strategy to Improve Your Rankings

by LunaWeb

Use This Website Marketing Strategy to Improve Your Rankings

Use This Website Marketing Strategy to Improve Your Rankings

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers

Publish Article

0 && $ .browser.msie ) {
var ie_version = parseInt($ .browser.version);
if(ie_version Hello Guest
Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Marketing > International Marketing > Use This Website Marketing Strategy to Improve Your Rankings

Use This Website Marketing Strategy to Improve Your Rankings

Edit Article |

Posted: Jun 16, 2010 |Comments: 0

|

Share

Syndicate this Article

Copy to clipboard

Use This Website Marketing Strategy to Improve Your Rankings

By: Janice Walker Pinnington

About the Author

Janice Walker Pinnington is a successful home based business owner. With more than 20 years of sales, marketing, and promotion experience, she has implemented many successful strategies to achieve financial and personal success. Her experience includes owning and operating businesses in safety training, promotional products, meal delivery, nutrition, and educational services. She currently empowers small business owners with the knowledge they need to dominate online. http://www.Empowered-Women-Entrepreneur.com.

(ArticlesBase SC #2648557)

Article Source: http://www.articlesbase.com/ – Use This Website Marketing Strategy to Improve Your Rankings

Soaring to the top of popular search engines can be tough, especially if you’re a small home based business owner with limited advertising dollars.  However, if you follow a well designed website marketing strategy, you can kick your competitors to the curb and get ranked quickly.

As women entrepreneurs, my business partner Marie and myself invest approximately 5 hours a week in learning these new skills – primarily so we can pass them along to you.  We love sharing our knowledge, and, since Marie is 3 years ahead of me in the learning curve, she never ceases to amaze me.

Recently she discovered an advanced software program that can analyze, compare, and assign a dollar figure to the most effective keywords on the net.  Once she finds the keywords, she can compare them for competition, and choose the exact combination where the demand is high for the product, but where the competition is very low.  Discovering these keywords is critical to your website marketing strategy.

As an example, pretend you are selling jewelry online.  Marie could use her advanced software program to find the best keywords that people are using to find your product, but with the lowest competition rate from other jewelry providers making your site found more quickly.

The keywords would then be unleashed in a systematic approach which would drive your rankings out of the park.

Once your keywords are identified, it’s time to dominate the market.  And when you do, following the next six steps will be critical – so listen closely.

1)  Secure the .com version of the keywords you are using.  For example, if your keywords are “Crystal Blue Gems” than purchase the domain name www.CrystalBlueGems.com.

2)  Create a header on your main page using the keywords and use a slightly larger font that has been bolded.

3) Write an easy to read article of up to 400 words using the keywords at least five times.

4) Implement your website marketing strategy by placing the keywords once in the first paragraph, once in the last paragraph, and then three more times throughout the body.

5)  If possible, italicize one of the keywords, bold one of the keywords, and create a backlink to the same page using one of the keywords.

6)  Be sure to fill in your description, title, and keyword meta tags as a way to optimize the keywords.

If you follow these tips, your website marketing strategy will soar.

In closing, can you guess what keywords I used to write this article?  If you said website marketing strategy then you are well on your way to creating a successful campaign.

Retrieved from “http://www.articlesbase.com/international-marketing-articles/use-this-website-marketing-strategy-to-improve-your-rankings-2648557.html”

(ArticlesBase SC #2648557)

Janice Walker Pinnington -
About the Author:

Janice Walker Pinnington is a successful home based business owner. With more than 20 years of sales, marketing, and promotion experience, she has implemented many successful strategies to achieve financial and personal success. Her experience includes owning and operating businesses in safety training, promotional products, meal delivery, nutrition, and educational services. She currently empowers small business owners with the knowledge they need to dominate online. http://www.Empowered-Women-Entrepreneur.com.

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/international-marketing-articles/use-this-website-marketing-strategy-to-improve-your-rankings-2648557.html

Article Tags:
website marketing strategy, online marketing, marketing strategies

Related Videos

Related Articles

Latest International Marketing Articles
More from Janice Walker Pinnington

Article Marketing Tips

Enzo F. Cesario interviews Bill Platt, owner of The Phantom Writers and discusses how an article marketing strategy helps online businesses drive traffic to their websites (02:49)

Shifting a Business Marketing Strategy

In Chapter 4 of 14, MyFootpath.com founder J.T. Allen learns different motivations driving individuals to seek a college education. Specifically, Allen sees the variance by demographic and differences in purpose. This recognition helps Allen adapt marketing strategy and shift customer focus from high school students to mid 20s to 40s clients. (01:52)

The Importance of Measuring Your Marketing Activities

If you don’t know which of your marketing strategies are working (and just as important, which are not) you’re wasting your money. Measuring your marketing activities is the only way to know what you should do more of and what you should stop doing. (01:53)

Michael Porters’ Generic Strategies

Get a few examples of Porters generic and positioning strategies, Cost Leadership, Cost Focus, Differentiation, Differentiation Focus. (05:18)

How To Utilize Video for Online Marketing Campaigns by Li Evans of Key …

Video is a hot topic when it comes to online marketing. It’s becoming more and more a vital piece of any online marketing strategy, but how do you use it and how does it fit in? This episode of Tuesday’s Tips in Online Marketing discusses 5 ways to optimize the video you are utilizing in your online strategies.

Full Transcript at: http://www.SearchMarketingGurus.com (03:25)

Online Marketing Services, Online Dental Marketing, Online Marketing Service

conducting business over the internet has been known to market place. online marketing is one of the responses to today’s business challenges.

By:
Christopher Vicl

Business>
Business Ideasl
Apr 02, 2008
lViews: 110

Internet Marketing PPT – Online Internet Marketing in India

Our email Inbox are full of internet marketing messages. With millions of young internet users, Internet Marketing company in India are receiving technical knowledge and think to have set up