Looking for Direct Marketing Software….?

by HubSpot

Question by crazymom: Looking for Direct Marketing Software….?
for my brother’s business. He broke away from his old company and has been working for himself for about a year. He’s in sales (windows/doors). Things are picking up just by word of mouth….and he wants to hire me on to help him out with the paper work. He has boxes and boxes of papers, old clients…etc. First thing I am going to do is get these old clients into some kind of database system. And then we want to do some direct marketing. Someone suggested ACT! 2007. Anyone else agree? We have Macs. And can you give me idea (non-technical) of how this works, I have been staying home with my kids for 4 yrs, so go “slow”!
Can we even use this for the Mac??
Yeah yeah, I do understand both platforms. I chose Mac for personal use. I learned all my computer stuff on a Mac over 20 yrs ago. Then in the workforce, a good 15 years on PC. And my husband is actually the Tech Mgr for a high profile company, and knows PC very well. I agree PC is better for business, but we’d like to see what we can do right away with what we have. Thanks for the input.

Best answer:

Answer by Doran P
You are better off investing in a PC…you can get a “more than you can handle” caliber machine from Dell for only 5….there are multitudes more software available for the windows operating system….and thus you will have more options in life because of it. More and more companies are discontinuing mac versions of their software.

The old argument that macs are better than PC’s in the graphics dept. is complete garbage…I am in the printing business…and ya..adobe photoshop and InDesign run perfectly on either platform.

What people fail to realize in all the propoganda is that it really doesnt matter whether its a Mac or PC…its the SOFTWARE that makes all the difference….and nowadays…Macs are literally 10 times more expensive…so that is why I suggest to you…dump your mac.

You can make a PC do everything a mac can do…and 15 times more.

I run both platforms…I see nothing superior about any aspect of the Mac.

anyway…I digress

You can accomplish what you need by using MS excel, Open Office or even appleworks.

Also…ANY customer management software will be fine because any of them can export your data to an excel format…which is what you would ultimately need to provide to a mailing service to do your mailing.

Know better? Leave your own answer in the comments!