How do you create a Target Market and Marketing Mix?

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Question by Shannon B: How do you create a Target Market and Marketing Mix?
I am creating a new product which is an interactive science and math game to help kids ages 6-12yrs old with their homework. I am trying to come up with a target market besides age and kids who are getting low grades in these subjects and the marketing mix. I so do not understand the Marketing Course and need help with the target market and marketing mix. Please help me since I hae never created a new product marketing plan.

Best answer:

Answer by SoNu
1)Look at the age and gender of the people who use your product. You can do this by surveying the consumers or deciding what age and gender you want to attract to your product.

2)Find out your consumers’ education and income levels. You may be able to market differently to those who have earned a college degree versus those who haven’t and to those who are in a high income bracket versus those who aren’t.

3)Notice the marital status and family life cycle of your target consumers. Find out whether they are single, newlyweds, have been married for many years, or have children or grandchildren. Each type spends money differently.

4)Look at the ethnic and religious background of the people who use your product. This may not make a difference in many cases, and is often good to know.

5)Put all the demographic information into a customer demographic profile. For example, you may find that your target market includes people in their 30s and 40s who graduated from high school, have a middle class income and are married with young children.

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