how do I find a marketing company for a new back care product?

Assuming you are in the US, that’s not exactly how it works.

It’s impressive that you have a patent, congratulations!

There aren’t any companies out there that will take your idea, take care of the mass production of the product, then do the advertising, marketing, and the distribution.

Something like that doesn’t exist.

You really only have a couple of options here.

The first option is to do this all this yourself. Find backers for your product, then locate the manufacturers that can put it together. grahic artists to design the packaging, then peddle it to companies like Wal-Mart, and the like.

Another option would by to try to sell your idea to a company that already manufactures and sells like-products.

And a third option would sort of be like a combination of the first two. There are distribution companies that could possibly handle a product like yours, but you are going to have to put together the packaging, and get it produced.

Now you did mention Television. There are those home shopping networks on cable, and they do feature small-time sellers on those shows.

And those are people, such as yourself, that have come up with an idea, made it into an actual product, and use these cable programs as a means of marketing and sales.

This is sort of what Ron Popiel did. He of he Ronco Veg-o-matic fame. His father was a manufacturer, and he was purchasing goods from him, and peddling them in Chicago, when he got the idea of a television commercial. From there, the rest is history.

But he was handling his own manufacturing and packaging, and selling his wares at flea markets and the like, and apparently was making relative good money doing it!.

Another interesting story of Gary Dahl. He was the one that came up with the idea of the Pet Rock! Once he came up with the idea, he went out and purchased Rosarita Beach Stone for a penny a piece, came up with his own packaging, wrote a hilarious manual on how to care for your Pet Rock, and set up a booth at the San Francisco Gift Show, where Neiman Marcus purchased 500. Five months later he was shipping out 10,000 rocks a day!

One thing that helped him was that he was an Ad Exec, so he understood how that aspect worked. And in line with the “Cheesiness” of the product, he chose to send out purposely amateurish home made news releases of him and his Pet Rocks.

And lastly, I can’t think of the guy’s name, but the individual that started “The Hair Club for Men.” He’s the one that says, “I’m not only the owner, but I’m a customer,” as he shows pictures of his bald head, then how he looks in the ads.

He was actually on a mission to do something about his lack of hair. And after disappointment after disappointment, through the advice of a friend of his, actually did a patent search. And he came across a method that although worked, hadn’t been utilized.

I don’t know if he purchased the patent or worked out a licensing agreement with the original patent holder, but he formed a company, found backers, and opened up one shop.

From there, through the use of some very savvy television advertising, was able to set up a franchise organization. He now has shops all over the country.

But with these little descriptions, you can see a pattern. There was no marketing company that did all of this. There was some risk taken, some money spent, but by different means, the three of them did most of the work themselves.

Good Luck!