Question by Law Man: Direct Marketing Question?
Do you think sending a business card and brochure along with a sales letter would get more call backs than just sending letters alone?

Best answer:

Answer by eoin.oleary
Sending a brochure along with a sales letter is always better, but if you want to get more call backs, be sure to tell people to contact you and give people a reason to contact you.

An limited time offer or something free if they contact you.

Look at any direct mail you get, any junk mail and see how they always ask you to contact them and they have an offer for you if you do.

Eoin

Add your own answer in the comments!