Question by ChgoLake: Direct Marketing Letter Regarding Catering Business?
Can you give me some ideas on what to include in a direct mailing/marketing letter targeted to Catering Clients. What would be good copy to promote our catering busines and who should we sent the letters to. What customer base should we target for our catering business. What should the sales letter read. We want to promote our catering/deli business. Thank you kindly for your time.

Best answer:

Answer by bittersweet
Your package should definately include some information about your catering business, some references/testimonials, etc. You should put together a letter, a brochure/menu, and a call to action – something that they can do to learn more – can they get 20% off by mentioning the direct mail piece? Can they log onto your website to get on your mailing list of specials? Do you have a loyalty program? I do freelance marketing at reasonable prices, if you want some help putting together a package, let me know.

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