Can we record marketing expenses in getting clients as part of direct cost in a service nature business?

Question by roldcruz: Can we record marketing expenses in getting clients as part of direct cost in a service nature business?
What is the accounting treatment for the marketing expenses? Could it be part of the Direct Cost?

Best answer:

Answer by Tushar Lalsan
I’m skeptical about this issue,considering yours as a service based firm, but as far i know its not usually considered as direct expense. Anything that helps increase your clientele would come under advertising/marketing expense, which is generally not considered as a direct expense. on the contrary, you could consider it as direct cost if its a reasonably big figure compared to other expenses of your firm.

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